Is a pink or otherwise non-traditionally painted car hard to sell? On average, yes.
Does that mean you can’t sell it for a great price? You may be surprised at the answer.
If you’re selling a pink car, you’re not looking for the average buyer. You want the ONE buyer who will love your car enough to trade their hard-earned cash for it.
Maybe there is a college girl looking for the perfect pastel pinkmobile to impress her sorority sisters after Spring Break. Or there might be a wealthy gay guy hoping for a rose-colored ride in the next Pride parade.
Once I sold a terribly uncomfortable sofa – which I had gotten second hand myself – for twice my original asking price. Why? Because its gold upholstery and mahogany wood fit perfectly with the Victorian theme the buyer wanted for his new McMansion.
You just never know.
On the website 43things.com, you can find a conversation thread serving 87 people who specifically want pink cars.
So before you low-ball your gorgeous car – whatever non-traditional look it happens to have – give it a chance to make someone’s dream come true. Go all out with your headline: “Pink Peugeot Ready to Roll” or “Cow-Patterned Mini-Van, Perfect for Rock Stars.”
Websites are great way to advertise your pink (or purple or tie-dye patterned or polka-dotted) car. Many people use craigslist.org, but if you’re selling an out-of-the-ordinarly car, BestCarFinder.com might be a particularly good choice because it’s specifically for private sellers, who tend to be more trusted than dealers.
Also, If rules allow, try parking it near a college campus, artsy section of town, or anywhere you are likely to find people unafraid to express themselves.
It might take you longer to sell than a “regular” car, but keep hope alive! Someone could drive away with the car of their dreams, while you get a great price for it.