Use YouTube to Sell Your Car

When most people sit down to construct a car ad, they think about writing up some salesy text and adding a few pictures. However, in this day and age, you might want to think a little bit bigger. Creating a video and uploading it to YouTube is an excellent way to attract buyers and to assure them that your car is in the condition you say it is. 

You don't have to be a professional cameraman to make this happen. Most phones come with cameras these days, and even regular digital cameras tend to have a video option. Just take a short video of you walking around the car. Show off all the main features and aspects. Point out the benefits of your car and emphasize its condition. If there are any drawbacks to your vehicle, point them out too. You must be perceived as honest and forthcoming. There's no point in trying to hide a big dent on one side of the car by not showing it in the video. If a person is interested, they'll come see your vehicle in person and there's no hiding that big dent then! 

When making the video ad, you might want to consider a few things to make sure you make the best impression possible. Dress well and look professional. Avoid stumbling over what you want to say by practicing the information you'd like to relay in the video. Don’t ramble on and on. You're not making a movie here. Try to keep the video length a minute or two. Simply offer the basic vehicle info, mileage, features, and note if it needs any repairs. Skip the salesy talk and just be straight with potential buyers. People don't like feeling like they're being sold to. 

Also, avoid parking your car and recording the video in a high traffic, noisy area. Try to film it in a location that's calm and quiet so you can be heard easily. Also think about lighting and the time of day. Avoid directly facing the sun when filming or having it right behind you. In the first case, you'll squint and look uncomfortable in the video. In the second, the sun will glare on the lens. Watch for lens flares as well, especially off of the chrome and other shiny parts of your car. Finally, skip including the price tag in the video. If you need to adjust this later, you'd have to re-film the entire thing and that would be a waste of time. 

Once you've reviewed your video ad and are pleased, upload it to YouTube. Then, include a link to this video in your classified ads, wherever you may list them. This multimedia approach is certain to be a winner.

 

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