======: Save thousands on this Loaner Demo Special! This BMW came with an original MSRP of $71,480! Internet Price Includes BMW Incentives/Rebates! Ask Dealer for details! This 2018 BMW 540i Sedan has a Alpine White exterior and Cognac Leather interior! Options Include a Steptronic Automatic Transmission, Executive Package, Driving Assistance Package, WiFi HotSpot, Wireless Charging, M Sport Package that includes an M Steering Wheel, M Sport Seats, M Aero Package, M Wheels & M Badging, Driving Assistance Plus Package, BMW Assist with Bluetooth, harman/kardon Sound System, 20 Wheels, and Split Fold Down Rear Seats.======DEMO SPECIAL: Loaner cars are handpicked out of our new car inventory to be set aside for our customers to drive. Pampered by our customers just as they do their own BMW, these cars are gently used and now available for sale. These low mileage DEMO's also qualify for most NEW CAR incentives! They are a great way to get into a gorgeous Nearly-New BMW at the price of a used one! Ask us about our Special Owner's Choice Lease Programs and BMW Select Financing! You will be amazed at how affordable this car will be! ======CENTER OF EXCELLENCE: BMW of Gwinnett Place was just awarded Center of Excellence for the sixth consecutive time! BMW of Gwinnett Place is the only BMW dealership in Georgia to win this prestigious award! The Center of Excellence Award is reserved for dealers who distinguish their operation through exceptional performance, brand representation, and outstanding customer experience. ======WHY BUY FROM US?: BMW of Gwinnett Place is proud to be the #1 volume BMW dealer in the Nation as well as the largest retailer in Penske Automotive Group. BMW of North America has awarded BMW of Gwinnett Place with it's SIXTH consecutive Center of Excellence Award for 2016! BMW of Gwinnett Place is the only BMW dealership in Georgia to win this prestigious award!