Recent Arrival! 2017 Mazda Mazda3 Touring Snowflake White Pearl Mica SKYACTIV?-G 2.0L 4-Cylinder DOHC 16V.Link Ford Lincoln & RV of Rice Lake has been in business for over 50 years. Being in business for that long doesn't just happen. Link's is Your Family's Auto & RV Dealer?. We believe that everyone deserves a better ride. That takes dedication to our customers, our community, our staff and our principles. When you walk through our doors, we don't look at you as just a customer, we look at you as person. Not just any person - a person in need of solutions. You may be needing service on you vehicle. It may be that you need to get the credit for your next vehicle that you haven't been able to find yet. Maybe you have a pre-owned ride in mind that you absolutely must have. That is where we come in. For years we have been striving to give our customers the best quality service possible as a New car and Used car dealer. Customer satisfaction is our number one priority and we want our customers to know that we are here to help. Not only do we offer a great selection of vehicles and having the top truck sales over any other brand, but we also make the car buying process hassle free.